Rigopoulos, Konstantinos, Pernille Rydén, Konstantinos G. Kottikas, Efthymia Kottika, and Ioannis G. Theodorakis, (2022) “Through the storm: Mapping Customer – Management Expectations, Interactions, and Interpretations of a social media storm in tourism,” Proceedings of the Annual European Marketing Academy Conference, Budapest, Hungary, May 24-27.                                                                                                                                                                                

Kottika, Efthymia, Ioannis G. Theodorakis, Ayşegül Özsomer, Marek Vinš, Miroslav Karliček, and Konstantinos G. Kottikas (2020) “Industry complexity, transiliency and the human factor in the era of COVID-19: The case of the supply chains in the automotive sector,” paper presented online at the 7th International GSOM Emerging Markets Conference, St. Petersburg, Russia, November 11-21.                                                                                                                                          

Kottikas, Konstantinos G., Vlasis Stathakopoulos, Grigorios Painesis, Ioannis G. Theodorakis, and Efthymia Kottika (2020), "Reacting to market conditions, or shaping them instead? Analyzing the fundamental outcomes of market-driving strategy," paper presented at the 11th EMAC Regional Conference, Zagreb, Croatia, September 16-19.                                                                                                                                                                                                                                    

Theodorakis, Ioannis G., and Grigorios Painesis (2020), “Unraveling Sex Advertisements’ Effects by Considering Consumers’ Psychological Distance Level, Construal Level, and Gender,” paper presented at the 49th European Marketing Academy Conference, Budapest, Hungary, May 26-29.                                                          

Theodorakis, Ioannis G., and Grigorios Painesis (2020), “Ad eroticism from a distance: scuba diving into male and female buyers’ reactions whilst seeking for moral cues in their lives,” paper presented at the Annual Conference of the Academy of Marketing Science (AMS), Coral Gables, Florida, May 20-22.              

Theodorakis, Ioannis G., and Grigorios Painesis (2020), “Sex appeal ads’ ethical, attitudinal, and behavioral impact across varied psychological distance and construal levels: the role of gender and moral attentiveness,” paper presented at the Annual Conference of the American Academy of Advertising (AAA), San Diego, California, March 26-29.                                                                                                                                                                                                                   

Kottikas Konstantinos G., Vlasis Stathakopoulos, Ioannis G. Theodorakis and Efthymia Kottika (2018), "Building Market-Driving Strategy through Organizational Structure", paper presented at the 9th EMAC Regional Conference, Prague, Czech Republic, September 12-14.                                                 

Kottika Efthymia, Vlasis Stathakopoulos, Kostas Kaminakis, Konstantinos G. Kottikas and Ioannis G. Theodorakis (2018), "Traits and Skills of Small Entrepreneurs and their Impact on Market Orientation", paper presented at the 9th EMAC Regional Conference, Prague, Czech Republic, September 12-14.  

Kottikas Konstantinos G., Vlasis Stathakopoulos, Ioannis G. Theodorakis and Efthymia Kottika (2017), "Exploring the role of middle - level employees in establishing a market – driving strategy", paper presented at the 8th EMAC Regional Conference, Timisoara, Romania, September 20-22.                                           

Theodorakis, Ioannis G., Vlasis Stathakopoulos, and Androniki Katarachia (2017), "A focus on rh-erotic rhetoric: Assessing rhetoric’s performance in erotic ad frames based upon viewers’ need to cognitively structure," paper presented at the 1st International Symposium of Marketing (as) Rhetoric, Bournemouth, UK, June 14.                                                                                                                                                                                                                                              

Kottikas Konstantinos G., Vlasis Stathakopoulos, Ioannis G. Theodorakis and Efthymia Kottika (2017), "Mapping the prominent capabilities of market driving firms", paper presented at the European Academy of Management (EURAM) Conference, Glasgow, Scotland, June 21-24.                                                                

Theodorakis, Ioannis G., Christos D. Koritos, Vlasis Stathakopoulos, Konstantinos G. Kottikas and Efthymia Kottika (2017), “When figures of speech and provocation went international: Scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal settings,” paper presented at the Global Marketing SIG Conference, Havana, Cuba, April 6-8.                                                                                                                       

Theodorakis, Ioannis G., Vlasis Stathakopoulos, Androniki Katarachia, Efthymia Kottika and Konstantinos Kottikas (2016), “A visit to the land of metaphorical sex ads: reactions to different types of metaphorical sex ads based upon consumers’ sex guilt level,” Proceedings of the 32nd Annual Conference of the French Marketing Association (AFM), Lyon, France, May 18-20.                                                                                                                                                                                

Kottikas, Konstantinos, Vlasis Stathakopoulos, Ioannis G. Theodorakis, and Efthymia Kottika (2015), “Delving into Market-Driving Behavior: A conceptual roadmap to delineating its key Antecedents and Outcomes,” paper presented at the International Conference on Marketing and Management Sciences (ICMMS), Istanbul, Turkey, July 29-30.

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Kottika Efthymia, Vlasis Stathakopoulos, Ioannis G. Theodorakis, and Konstantinos Kottikas (2015), “Let us just work and look up to the future: A Study on the Impact of Entrepreneurs’ Personality Traits on SMEs’ Innovativeness in Times of Economic Turbulence,” paper presented at the 22nd Innovation & Product Development Management Conference (IPDMC), Copenhagen, Denmark, June 14-16.                                                                                                                          

Kottika Efthymia, Vlasis Stathakopoulos, Ioannis G. Theodorakis, Kostas Kaminakis and Konstantinos Kottikas (2014), “Small Entrepreneur's Personality Traits, Market Orientation and Economic Turbulence: An Intriguing Story Unveiled,” paper presented at the International Conference “GSOM Emerging Markets Conference: Business and Government Perspectives,” St. Petersburg, Russia, October 16-17                                                                                                                                      

Theodorakis, Ioannis G., Vlasis Stathakopoulos, Androniki Katarachia, and Efthymia Kottika (2014), “Metaphor meeting sex meeting guilt: Instances of metaphor in sex appeal ads and their impact on high and low sex guilt consumers’ reactions,” Proceedings of the 43rd European Marketing Academy Conference, Valencia, Spain, June 3-6.                                                                                                                                                                                                                                        

Kottika Efthymia, Vlasis Stathakopoulos, Ioannis G. Theodorakis, and Konstantinos Kottikas (2014), “Exploring the impact of entrepreneur’s personality characteristics on market orientation’s components in SMEs,” Proceedings of the 43rd European Marketing Academy Conference (poster session), Valencia, Spain, June 3-6.                                                                                                                                                                                                                                   

Stathakopoulos Vlasis, Ioannis G. Theodorakis, Androniki Katarachia, Efthymia Kottika, and Konstantinos Kottikas (2014), “The morality of metaphorically wrapped erotic ad packages: Scuba diving into consumers’ cognitive and ethical considerations dependent upon their need to simplify,” Proceedings of the 43rd European Marketing Academy Conference, Valencia, Spain, June 3-6.                                                                                                                                

Theodorakis, Ioannis G., Vlasis Stathakopoulos, and Androniki Katarachia (2014), “Structuring in the metaphorical erotic ad arena: investigating responses to metaphorical erotic ads dependent upon consumers’ personal need for structure,” Annual Conference of the American Academy of Advertising (AAA), Atlanta, Georgia, March 27-30.                                                                                                                                                                                                                 

Kottika Efthymia, Vlasis Stathakopoulos, and Ioannis G. Theodorakis (2013), “Do entrepreneurs’ personality traits affect market orientation and marketing planning in small firms?,” Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey, June 4-7.                                                                                         

Theodorakis, Ioannis G. (2012), “Why not bring cultural paradox to the fore? Studying the modern Greek culture through a Yin Yang lens,” Proceedings of the 1st International Conference Yin Yang: A New Perspective on Culture, Stockholm, Sweden, June 7-11.                                                                                                                                         

Theodorakis, Ioannis G. and Vlasis Stathakopoulos (2010), “As the ad marches bleeding rhetoric retreats: Consumers' emotions and attitudes towards simple and rhetorically .constructed violent ads,” Proceedings of the 9th International Conference on Research in Advertising, Madrid, Spain, June 25-26.                                                         

Theodorakis, Ioannis G. and Vlasis Stathakopoulos (2008), “Resonance in advertising: Assessing its effectiveness and exploring its limits,” Proceedings of the 37th European Marketing Academy Conference, Brighton, England, May 27-30.                                                                                                                                                                                       

Theodorakis, Ioannis G. and Vlasis Stathakopoulos (2007), “Studying provocation appeal ad forms and evaluating personal values’ implications,” Proceedings of the 36th European Marketing Academy Conference, Reykjavík, Iceland, May 22-25.                                                                                                                                                                                    

Theodorakis, Ioannis G. and Vlasis Stathakopoulos (2007), “Visiting the provocation appeal ad ‘Terra’: An assessment of viewers’ emotional identity and attitudinal reactions toward analogous stimuli,” Proceedings of the 36th European Marketing Academy Conference (poster session), Reykjavík, Iceland, May 22-25.                                                                                                                                                                                                                                                                                   

Theodorakis, Ioannis G. and Vlasis Stathakopoulos (2006), “A case for advertising ethics: Subliminal sexual embeds and their effects on young viewers’ ethical judgments and attitudes towards various ad effectiveness measures,” Proceedings of the 35th European Marketing Academy Conference, Athens, Greece, May 23-26.