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A presentation made for the purpose of promoting research conducted at INSEEC U. More precisely, this presentation refers to the definition of advertising rhetoric, its application, Ioannis’ specific research in the area, as well as the implications that such research bears for academicians, practitioners, and society at large.
"Presentation of the research project titled: “Metaphor meeting sex meeting guilt: Instances of metaphor in sex appeal ads and their impact on high and low sex guilt consumers’ reactions” made on the 6th of June 2014 during the 43rd EMAC Conference held in Valencia, Spain."
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